I am an SEO specialist based in Kathmandu. I work on the technical side of search and I write the content as well, which is unusual enough to be worth explaining, because those two jobs normally sit with two different people and the handover between them is where most of the value leaks out.
For the past two years I have done this for consultancies, restaurants and e-commerce brands in Nepal and Australia. What follows is what the work actually involves. If you would rather see the thinking than the summary, the articles and the 34-site audit are a better sample than any list of services.
What the work involves
Technical SEO
This is the part that decides whether anything else you do can work. Crawlability, indexation, site architecture, canonicals, redirects, status codes, structured data, and page speed — specifically the parts of page speed Google actually measures.
Most sites I open have the same three or four problems, and they are rarely exotic. Pages that return 200 when they should return 404. Canonical tags pointing at the wrong URL, or missing entirely. A sitemap listing URLs that redirect. Content that only exists after JavaScript runs. I wrote up the recurring ones in technical SEO mistakes that hurt growing websites.
Keyword research and search intent
Keyword research is often presented as list-building. It is closer to reading. A keyword tells you a volume; the results page tells you what Google believes the person wanted, and that second thing decides what your page has to be. A query that returns nine comparison pages will not rank a service page, whatever you do to it.
For Nepali businesses there is a further wrinkle: a lot of real demand is expressed in Nepali, or in Romanised Nepali, and the tools are thin there. I covered that gap in Nepali language search and the intent side in search intent for Nepali businesses.
On-page SEO
Titles, headings, internal links, the structure of the page itself. This is the least glamorous work and the most reliably useful. It is also where writing and SEO stop being separable — you cannot brief someone to "add the keyword" and get a page that reads well and ranks. It is one job.
Content strategy and SEO writing
Deciding what to publish, in what order, and then writing it. The most common failure is not thin content but too much of it: sites publishing weekly into topics they have no reason to win, splitting their own relevance across near-identical pages. I argued that case in the SEO content trap and the other direction in how strategic content builds organic growth.
Local SEO
For a business with an address in Kathmandu, most of the useful ground is local: the Business Profile, categories, NAP consistency, and the on-site signals that tell Google where you operate. Measurement is the part people skip, and it is the part that tells you whether any of it worked — how to measure local SEO in Kathmandu covers what to actually look at.
Website performance
Core Web Vitals are a ranking input, but the reason to care is that a slow site loses people before it loses rankings. I build and maintain websites as well as optimise them, which means performance problems get fixed rather than documented and handed on.
How I work
Roughly the same sequence every time, because the order matters more than the tactics:
- Audit first. Crawl the site, check indexation against Search Console, find what is broken or blocked. There is no point planning content for a site Google cannot read properly.
- Fix what is holding it back. Technical problems first, because they cap everything above them.
- Find the real queries. Research, then read the results pages to see what each one actually rewards.
- Write and restructure. New pages where there is demand and nothing to meet it; consolidation where several weak pages are competing with each other.
- Measure. Search Console for impressions, clicks and position; analytics for what people do once they arrive. Rankings alone are a vanity metric — a site can rank better and sell less, which is the gap I wrote about in traffic but no customers.
The research behind it
In 2026 I audited 34 Nepali business websites — the technical layer only, measured the same way on each — and published the full dataset rather than a summary of it. It is the clearest picture I have of what is actually wrong with Nepali business websites, and it is open for anyone to check or reuse.
Read it: Technical SEO audit of 34 Nepali websites. The narrative version is here, and the argument it led me to is in why Nepali business websites are invisible on Google.
Search is changing, and it matters here
AI answers now sit above the results on a growing share of queries, which changes what a click is worth and which pages earn one. I have been writing about this as it happens rather than after: how AI is changing search and SEO, Google search vs AI search in Nepal, and why content still wins.
Who this suits
Businesses that want one person doing the audit, the plan and the writing, rather than a team where the strategy and the words are handled separately. That is the arrangement I think produces better pages, and it is the only one I offer, so it is worth saying plainly: this is a person, not an agency. If you need a large team across many channels at once, I am the wrong fit.
I work in English and Nepali, from Kathmandu, with clients in Nepal and Australia.
Get in touch
If you are already paying someone for SEO and are not sure what you are getting, these are the checks I would run first. If you have a site that should be doing better in search, the useful first step is usually an audit — it tells us both whether there is anything worth doing before you commit to a plan. Send me a message and tell me the domain and what you are trying to sell; I read everything that comes in.
More on the background and how I got here is on the about page. If you came for the other half of what I do, the poems and stories are under writing.
