Search almost any Nepali business by name and look at what comes first. Often it is not the website. It is the Facebook page, sometimes with the website below it, sometimes with the website not on the first screen at all.
Business owners find this insulting and SEO people tend to wave it away. Both reactions miss what is actually going on, which is that Google is usually right about it, and the interesting question is what to do when it is wrong.
Why it happens
Three reasons, and only the third is a fault.
The domain is enormously more authoritative. Facebook has more inbound links than any website in Nepal will ever have. For an ambiguous query, that weight is a tiebreaker.
The page is genuinely more active. This is the part people skip. A lot of Nepali businesses post to Facebook several times a week and touched their website last in 2023. The Facebook page has current prices, recent photographs, replies to questions, and a stream of engagement. Google is not making an error when it prefers the page that is alive. It is describing your maintenance habits back to you.
Your website is not identifiably you. This is the fixable one. If the site does not state the business name in the title, has no address, no structured data and no consistent name-and-address block, then from the outside it is a website that might belong to you. The Facebook page asserts identity unambiguously. Your site guesses at it.
When it does not matter
If someone searches your exact business name, finds your Facebook page, messages you and books — you have not lost anything. In Nepal a great deal of commerce genuinely happens in Messenger, and a customer who arrives that way is a customer.
Chasing position one for your own brand name is often the least valuable SEO work available. You already appear. The question is only whether the thing they land on can do the job.
When it does matter
Four situations, and they are worth separating out because the fix differs.
The information is wrong on the page you cannot fully control. An old address, an old phone number, the closing time from before you changed it. Facebook pages accumulate stale detail and often nobody has the login.
A page you do not own outranks you. This is the serious one. Auto-generated location pages, an old listing from a former employee, a review aggregator, a competitor's directory entry. If a visitor's first impression of your business is a page you cannot edit, that is a real problem and it is not solved by posting more.
You need the query to convert, not just to resolve. A Facebook page can take a message. It usually cannot take a booking, show a full price list, or explain a complex service.
You are trying to rank for anything other than your name. This is the important one. Nobody wins "trekking company in Kathmandu" with a Facebook page. If your website only appears for your own name, the problem is not that Facebook is above you — it is that your website is not competing anywhere else, which is the situation I described in why most Nepali business websites are invisible on Google.
How to take the position back
Not by fighting Facebook. By making your site the more obvious answer for your own name.
State who you are, in the places machines read
Your homepage title should contain the business name. Not "Home". Not a keyword string. The name, and what you do.
Add Organization or LocalBusiness structured data with the name, address, phone number and your social profiles listed in sameAs. That last field is doing something specific: it tells Google the Facebook page and the website are the same entity rather than two competing candidates. Google then has a reason to prefer the one you own.
Keep the name, address and phone identical across the site, the Facebook page and Google Business Profile. Not similar — identical, down to whether you write "Pvt. Ltd." Inconsistency is what makes an entity look like two entities.
Give the page a reason to be preferred
Everything currently on your Facebook page that a customer needs should exist on your website too, and be easier to find there: prices, opening hours, the actual service list, contact options, recent work.
A site that has not been updated in two years cannot credibly ask to outrank a page updated last Tuesday.
Link back deliberately
Put the website link in the Facebook page's About section, in the bio, and in posts where it is natural. It is a nofollowed link and it does not pass ranking weight in the classical sense, but it does two useful things: it associates the two profiles, and it sends the traffic to the property you control.
Claim everything else
Search your business name and note every result on the first two pages. Claim the Google Business Profile. Correct the directories. If there is a duplicate Facebook page from 2018, merge it. Most brand-name SERP problems in Nepal are not ranking problems, they are unclaimed-listing problems.
The check worth running today
Open a private window and search your business name. Write down the first ten results in order and mark each one: mine, mine-but-uncontrolled, someone else's.
That list is your actual brand presence, and it is usually a surprise. Most of the fixes are edits to pages you already own, and none of them require outranking Facebook — only being unmistakably the same business.
Once that is settled, the useful work moves to queries that are not your name, where search intent matters more than authority. And if your site is winning its name but nothing else converts, the gap is probably further down the funnel than the ranking.
If you want the first-two-pages audit done properly for your business name, send me the name — it is a short piece of work and it usually finds at least one listing nobody knew was there.